In Japan, there is a funny custom, which is called “White Day.” It’s March 14th.
On that day, men who got presents from women on St. Valentine’s Day give something in return to those women. At first, it was said the present should be white marshmallow. That is why it’s called “White” Day.
St. Valentine’s Day in Japan is a special day when women give “chocolate” to men. Originally, women only gave chocolate to men whom they have secretly loved. This is “declaration of love” and White Day presents are the answers from men.
Of course, this is rather different from the customs in other countries.
Actually, chocolate-giving custom on Valentine’s Day was “invented” by one chocolate company as one of their marketing campaigns.
But I don’t know whether or not White Day was sales promotion of any marshmallow company.
Japanese are kind of susceptible people after all, I suppose. Or, are we just shy?
But!I can’t make marshmallow!!
Today,I baked cookies and flyed doughnuts!












oh my….now is the 11:33 Am here in spain,,,and this cookies look so delicius,,i am hungry!!
i like the decorations in the cookies, all look yummi ;D
interesting about the white day.. here the man give roses or invited to the girl go to the “tapas”…this is go to a restaurant or bar,and drink and eat litle dishes named tapas, and of course talk talk and talk.. or,,simple tell the girl that they love directily..the spanish man are not shy, the mens in my natal country (Chile- South América) are very shy,,but here in Spain,,the mens are more …expansives
..and charming..i married with one of them
What a great custom ! But as my husbad gave me a lovely present (actually a heart pendant made of white shell) on Valentines Day, I don’t expect he would give me another white present tomorrow !
I love marshmallows, though…
Thank you for sharing the story of White Day. I wish we had White Day in the United States!
Your cookies and doughnuts look very delicious Sachiko!
It is a very interesting tradition. Thank you for sharing it with us – I’m always glad to learn about such customs and traditions in other countries. As to your cookies and doughnuts, they seem really delicious!
It’s too long to wait the response between st valentine’s day and White day ! but it is a lovely tradition. Your cookies and doughnuts seems to be very very good !
hum’s delicious day !!!!
A few words from France to tell you that I’m on your blog for the first time and I enjoy.
Nice tradition that your White day.
Friendly
Valérie from the blog http://talonsaiguilles.over-blog.fr, with many little freebies.
miam !!!! I am a naths’sfriend !
bye nath1306
Yummy!!! I can tell you are good at baking as well.
wow…looks so yummilicious!
Thank you for sharing, I love hearing about customs other countries have. You’re cookies and donuts look very yummy, now I have the munchies.
HHuuuummmmmmmmmmmmm …. It seems so delicious !!!
miam miammmmmmmmmmmmm